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Our clients are typically among the most valuable brands in the world powering the largest and most successful partnership programs. We advise clients not only on how to optimize economic and contractual terms, but also on how to drive program growth via best practices and partnership design. Our support of growth initiatives includes new product development, channel and operating model optimization, ecosystem integration, c/x enhancement, and enhanced underwriting.

Impact Stories:

  • Advised a leading airline on building the business case for the re-launch of its loyalty program, execution of a credit card partner selection process, and the negotiation of its co-branded credit card program agreements. Initiative is estimated to generate $b in incremental revenue for airline over the next several years.

  • Advised a leading retailer on the expansion of its product portfolio (added product(s) to appeal to company’s best / most loyalty customers). Product and other enhancements led to a 3X increase in branded credit card penetration over several years.

  • Advised a leading mass retailer on strategies to increase application and new account productivity due to headwinds created by broader strategic changes (e.g., reprioritization of various retail strategies, repositioning of loyalty program, and the implementation of self-checkout).